Dr. Narassima M.S.
Assistant Professor of Operations
Great Lakes Institute of Management
73
Publications
2
Books
1,300+
Mentored
36M+
Google Maps Views
2
Copyrights
564
Citations
Interactive Web Tools
Browser-based tools designed and built end-to-end: optimisation solvers, simulators, lean & quality diagnostics, ERP dashboards and public-health economic calculators.
About
Dr. Narassima M.S. is an Assistant Professor of Operations at the Great Lakes Institute of Management, Chennai, specializing in Operations Management, Supply Chain Management and Resilience, and Stochastic Simulation Modelling. Driven by a passion to bridge rigorous theory and business practice, his research focuses on developing evidence-based models for complex systems in healthcare, manufacturing, and public policy. He has authored 73 publications so far, including 2 books, with peer-reviewed articles in top-tier journals (such as Production Planning and Control, Supply Chain Management, Nature's Scientific Reports, BMJ Open, and others) and the textbook 'Design Thinking with Problem-Solving Techniques' with PHI Learning. He has also managed key research projects in collaboration with UNICEF and the Government of Tamil Nadu. Alongside his academic role, he has undertaken consulting assignments for various SMEs and manufacturing firms, offering solutions that span simulation and modelling, lean implementation, digitisation and process improvement. This work is reflected in his published industry case studies, from lean and simulation-led productivity gains in mould shops, foundries and multi-model assembly lines to a digital twin-driven SimLean-TRIZ framework for cold room door production and an integrated Lean-IoT-business intelligence model for the manufacturing shop floor.
He serves on the editorial boards of three journals namely the International Journal of Generative AI in Business, the Journal of Intelligent Operations and Analytics, and SN Business & Economics.
Across the PGDM, PGPM and executive programmes at Great Lakes, he has taught multiple courses (listed below), with an average student feedback of around 4.5 out of 5.
Objective
To mentor, inspire and empower students beyond academics to facilitate them to meaningfully contribute to humanity. He is equally committed to research to bridge theory and practice, enable informed policymaking and evidence-based business decisions.
Research
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Publication Timeline
Research Recognitions
Research Collaborations
Professor of Supply Chain Management, Pennsylvania State University, Harrisburg, USA
Area: Lean Manufacturing & BIAssistant Professor, Istinye University, Istanbul, Turkey
Area: Green & Lean ManufacturingLecturer & Researcher, University of Galway, Ireland
Area: Quality & Medical DevicesProfessor, Dept. of Mechanical Engineering, Guru Ghasidas Vishwavidyalaya (Central University), Bilaspur, India
Area: Operations & Supply ChainAssistant Professor, Indian Institute of Management (IIM) Mumbai, India
Area: Closed-Loop Supply ChainEvidence Synthesis Specialist, ICMR, New Delhi, India
Area: COVID-19 Burden & Health SystemsSenior Knowledge Expert, McKinsey Knowledge Centre, Mumbai
Area: GSCM & Logistics SystemsClinical Professor, University of Illinois at Chicago, USA
Area: Infectious Disease & ModelingProfessor & Chairperson - Research, Thiagarajar School of Management (TSM), Madurai, India
Area: Supply Chain ResilienceProfessor of Cardiology, Amrita Institute of Medical Sciences, Kochi
Area: Health Economics & ARIMA ModelsProfessor of Clinical Data Science, University College London, UK
Area: Digital Health & Epidemiological ModelsAssociate Professor, Amrita Vishwa Vidyapeetham, Coimbatore
Area: ICT Applications in SCMPublic Health Expert, UNICEF Collaborative Hub, Hyderabad
Area: Epidemic Agent-Based ModelsHealth Economist, IIPH, Bangalore, India
Area: COVID-19 DALY & VSL ModelingDirector, Maitri Research, Kolkata, India
Area: Non-Health GDP CalculatorAssistant Professor, Amrita School of Business, Coimbatore
Area: Closed-Loop SCM HeuristicsAssistant Professor, Amrita School of Engineering, Coimbatore
Area: Lean & Manufacturing SimulationAssistant Professor, Amrita School of Engineering, Coimbatore
Area: Machine Learning in Shop FloorResearcher & Faculty, Amrita Vishwa Vidyapeetham
Area: Assembly Line Heuristics & SimLeanPrincipal Consultant, Huawei Technologies, India (Ex-Amrita School of Engineering)
Area: Blockchain & Job Shop SchedulingSenior Manager - Industrial AI, Accenture, India (Ex-Intel & Amrita)
Area: Wearable Tech & Retail DL ModelsAssistant Professor, Dept. of Mechanical Engineering, Amrita School of Engineering, Coimbatore, India
Area: Friction Stir Processing & MetallurgyEnvironment & Waste Management Expert, Coimbatore
Area: GHG Inventorisation & MitigationProfessor, VSB - Technical University of Ostrava, Czech Republic
Area: Sustainable Machining & EN8 SteelProfessor of Social Work, Amrita Vishwa Vidyapeetham
Area: Social Reintegration & Child WelfareProfessor of Marketing, National Chung Hsing University, Taichung, Taiwan
Area: Supply Chain ResilienceMines Saint-Étienne, France
Area: Lean & Simulation in Assembly LinesProfessor, King Mongkut's University of Technology North Bangkok, Thailand
Area: Tribology & Materials TestingProfessor, Dept. of Mechanical Engineering, Alliance University, Bengaluru, India
Area: Tribology & Materials TestingIcam - Site de Grand Paris Sud, France
Area: Tribology & Materials TestingAbu Dhabi University, UAE
Area: Weld Reliability & ML MonitoringAssistant Professor, Dept. of Industrial Engineering, College of Engineering, King Saud University, Saudi Arabia
Area: Magnesium Alloys & CorrosionEngineering School of Porto (ISEP), Polytechnic of Porto, Portugal
Area: Quality & Regulatory ComplianceUniversity of Galway (formerly NUI Galway), Ireland
Area: Electronic Validation SystemsEdinburgh Napier University, UK
Area: Electronic Validation SystemsNord University, Norway
Area: Lean Six Sigma in Medical DevicesThe Pennsylvania State University, University Park, USA
Area: Green Supply Chain ManagementGovernment Bahrain Technical College, Bahrain
Area: Deep Learning for Retail SalesDirector of Data Science, SHARE INDIA, Hyderabad, India
Area: COVID-19 Agent-Based ModellingSree Chitra Tirunal Institute for Medical Sciences and Technology (SCTIMST), Thiruvananthapuram, India
Area: COVID-19 Agent-Based ModellingHealth Technology Assessment in India (HTAIn), Department of Health Research, New Delhi, India
Area: Mathematical Models of COVID-19Assistant Professor, M.S. Ramaiah University of Applied Sciences, Bengaluru, India
Area: Mathematical Models of COVID-19Department of Statistics, Assam University, Silchar, India
Area: Cancer Burden & ForecastingProfessor of Medical Oncology, Amrita Institute of Medical Sciences, Kochi, India
Area: Cancer Burden & Mortality ProjectionsInstitute of Management Technology (IMT) Ghaziabad, Delhi NCR, India
Area: Electronic Validation SystemsProfessor, Jansons School of Business, Coimbatore, India
Area: Data-Driven Warehouse DesignProfessor, Dept. of Production Engineering, National Institute of Technology (NIT) Tiruchirappalli, India
Area: Magnesium Alloys & CorrosionAssistant Professor of Mechanical Engineering, Sri Ramakrishna Engineering College, Coimbatore, India
Area: Friction Stir Weld ReliabilityAssistant Professor, Mechanical Engineering, Adithya Institute of Technology, Coimbatore, India
Area: Powder-Mixed EDM & VIKORGovernment College of Engineering Srirangam, Tiruchirappalli, India (previously Annamalai University)
Area: Deep Learning for Retail SalesAmrita School of Engineering, Amrita Vishwa Vidyapeetham, Coimbatore, India
Area: Lean & Machining Condition MonitoringAmrita Vishwa Vidyapeetham, Coimbatore, India
Area: Image-Based ML for GrindingAmrita Vishwa Vidyapeetham, Chennai & NFTDC, India
Area: Tribology & Materials TestingAmrita School of Engineering, Amrita Vishwa Vidyapeetham, Coimbatore, India
Area: Blockchain-Based ShippingHarrisburg & University Park, Pennsylvania, USA
Key Co-authors: Dr. Angappa Gunasekaran, Subramanian PazhaniGalway, Ireland
Key Co-authors: Dr. Olivia McDermott, CurranIstanbul, Turkey
Key Co-author: Dr. Erfan Babaee TirkolaeeLondon, United Kingdom
Key Co-author: Dr. Amitava BanerjeeChicago, Illinois, USA
Key Co-author: Dr. Vijay YeldandiOstrava, Czech Republic
Key Co-author: Dr. J. PetruMons, Belgium
Key Co-author: Dr. D. LamyNew Delhi, India
Key Co-authors: Dr. Denny John, PanchalJammu & Kashmir, India
Key Co-author: Dr. K. MathiyazhaganMumbai, Maharashtra, India
Key Co-author: Dr. Vidyadhar V. GedamCoimbatore/Kochi, India
Key Co-authors: Dr. Anbuudayasankar, ThenarasuChennai, Tamil Nadu, India
Primary Affiliation: Dr. Narassima M.S.Gurugram / Mumbai, India
Key Co-author: Dr. K. GaneshBengaluru, India
Key Co-author: Dr. Paramita BhattacharyaHyderabad, India
Key Co-author: Dr. G.R. JammyTaichung, Taiwan
Key Co-author: Dr. Tzong-Ru LeeSaint-Étienne, France
Key Co-author: Damien LamyBangkok, Thailand
Key Co-author: Dr. Suchart SiengchinGrand Paris Sud, France
Key Co-author: Abd BaghadAbu Dhabi, United Arab Emirates
Key Co-author: Dr. Dinu Thomas ThekkudenRiyadh, Saudi Arabia
Key Co-author: Dr. Tamer KhalafPorto, Portugal
Key Co-author: José Carlos de SáEdinburgh, United Kingdom
Key Co-author: Monika FosterNorway
Key Co-author: Anna TrubetskayaBahrain
Key Co-author: Sini Raj PulariHyderabad, India
Key Co-author: Rashmi PantThiruvananthapuram, Kerala, India
Key Co-author: Lincoln P. ChoudhuryNew Delhi, India
Key Co-author: Geetha R. MenonBengaluru, Karnataka, India
Key Co-author: Dr. Tushar ShawSilchar, Assam, India
Key Co-author: Vivek VermaDelhi NCR, India
Key Co-author: Manjeet KharubTiruchirappalli, Tamil Nadu, India
Key Co-author: Dr. P. SathiyaBengaluru, Karnataka, India
Key Co-author: Dr. Indran SuyambulingamCoimbatore, Tamil Nadu, India
Key Co-author: Dr. P. RaghuramCoimbatore, Tamil Nadu, India
Key Co-author: Dr. R. RaghuCoimbatore, Tamil Nadu, India
Key Co-author: Dr. K.T. ShabarinathanTiruchirappalli, Tamil Nadu, India
Key Co-author: T.S. MurugeshTeaching & Mentoring
Course Overview & Topics
Testimonials
Student Feedback Highlights
Courses Handled
| Course Name | Year/ batch | Feedback Score (out of 5) |
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Interactive Web Tools
25 interactive web tools, each designed and built end-to-end — operations-research solvers, financial decision planners, discrete-event simulators, lean & quality diagnostics, and public-health economic-burden calculators. Two are registered with the Copyright Office of India. Every tool runs entirely in the browser; click any card to launch it.
Featured
SHIVIR — Agent-Based COVID-19 Simulator
An agent-based model of COVID-19 transmission with ward, ICU and ventilator demand — synthetic populations, user-defined age groups, and lockdown, mask, isolation and vaccination scenarios with live views, comparison charts and Excel export.
Supply Chain Simulation & Optimization Studio Pro
An enterprise-grade supply chain design & simulation platform modelled after anyLogistix — Greenfield Analysis, MILP network optimization, and discrete-event simulation with 14 live telemetry plots and full multi-tab Excel import/export.
Flexible Job Shop Scheduler & MCDM Simulator
An advanced scheduling and Multi-Criteria Decision Making simulator — flexible job routing, composite priority queues, downtime calendars, point-and-click composite dispatching-rule builders, and native XML Excel reporting.
COVID-19 DALY Calculator
A scientifically validated calculator that computes Disability-Adjusted Life Years from Years of Life Lost and Years Lived with Disability, to support evidence-based epidemic policy. Hosted on its own domain.
Operations Research & Optimization 7 tools
Supply Chain Simulation & Optimization Studio Pro
An enterprise-grade, interactive supply chain design and simulation platform modeled after anyLogistix. Features Greenfield Analysis (GFA), MILP Network Optimization (NO), dynamic discrete-event simulation (SIM) with 14 real-time telemetry plots, multi-echelon inventory policies, disruption risk modeling, and full multi-tab Excel (.xlsx) workbook import/export.
Flexible Job Shop Scheduler & MCDM Simulator
An advanced operations scheduling and Multi-Criteria Decision Making (MCDM) simulation platform. It models flexible job routing, machine sequence allocations, composite priority queues, scheduled downtime calendars, and dynamic shop floor productivity. Features point-and-click arithmetic CDR builders and native professional XML Excel report downloading.
Optimization & Business Modeling Hub
An interactive Operations Research and Decision Modeling platform for PGDM/MBA learning. Features step-by-step algorithms, rim-condition feasibility verifications, minimum line coverage test analyses, and dynamic SVG network graph visualizers for Linear Programming (LPP), Transportation Problems, Assignment (Hungarian Method), Shortest Path (Dijkstra), and Minimum Spanning Trees (Prim's MST).
Rent vs Buy Plot & Flat Financial Planner
An interactive financial decision planner for families: evaluate whether to keep renting while holding an appreciative plot, or sell the plot to purchase a flat on a home loan with net-position projections over 1 to 30 years.
Integer Programming & Combinatorial Optimization Studio
An interactive operations research platform for discrete optimization. Solves Pure and Mixed Integer Linear Programming (MILP) problems using step-by-step Branch-and-Bound trees, Gomory Cutting Plane algorithms, binary decision variables, and dynamic solution space visualizations.
Sensitivity Analysis & Post-Optimality Diagnostic Suite
An advanced parametric optimization and post-optimality analyzer. Calculates objective function coefficient range variations, right-hand side shadow prices (dual values), allowable increase/decrease limits, and dynamic 2D/3D parametric trade-off sensitivity curves for linear programming models.
Goal Programming & Multi-Objective Decision Suite
An interactive multi-objective optimization platform for complex operational decision-making. Models non-preemptive and lexicographic (preemptive) goal programming, minimizing positive and negative deviational variables across competing strategic targets and resource constraints.
Lean & Quality Engineering 4 tools
7 QC Tools & COPQ Diagnostic Suite
An interactive diagnostic suite containing all seven critical Quality Control tools integrated with Cost of Poor Quality (COPQ) analysis for lean manufacturing optimization and continuous process improvement.
QFD House of Quality Suite
A structured Quality Function Deployment (QFD) planning engine. Integrates Voice of Customer (WHATs), engineering specs (HOWs), inter-relationships, and correlation matrices to drive product planning, benchmarking, and cross-functional design decisions.
SMED Setup Optimizer & Simulator
An interactive simulator and capacity analyzer implementing Shigeo Shingo's Single Minute Exchange of Die (SMED) methodology. Features customizable process templates, interactive drag-and-drop workflow layout charts, parallel operations planners, and auto-generated PDF diagnostic reports.
VSM Mapper & Spaghetti Diagram Architect
An interactive Value Stream Mapping (VSM) and layout analysis platform. Supports standard lean symbology (Kaizen bursts, supermarkets, Kanbans), multi-modal flows (electronic, push, pull connection types), automatic timeline lead-time ladder generation, and custom industrial case studies.
Public Health & Economic Burden 10 tools · 2 copyright-registered
Dental Caries DES Simulator
A discrete-event simulation of school-based dental caries prevention through task-shifting. Models school dental camps across India's 35 states, or any country through a custom modeller, compares policy tiers from the status quo to stretch targets, and reports children treated, national coverage, dentists needed and disability averted, with probabilistic sensitivity analysis and Excel import and export.
Health Cost Converter
Adjusts health economic costs for inflation and currency with the three methods of Turner et al. (2019): convert then inflate, inflate then convert, and a mixed tradable / non-tradable approach. Covers 214 countries with World Bank and OECD deflators, CPI, exchange rates and PPPs, converts whole lists of costs, projects base years to 2037, and comes with an Excel workbook of every formula.
SHIVIR — Agent-Based COVID-19 Simulator
SHIVIR (Susceptible, Hospitalized, Infected, Ventilator, ICU, Recovered, Immune) is an interactive agent-based model of COVID-19 transmission with ward, ICU and ventilator demand. Build synthetic populations with user-defined age groups, set interventions such as contact reduction, masks, isolation, importation control and vaccination, then run and compare scenarios with live views, charts and Excel export.
COVID-19 DALY Calculator
An interactive, scientifically validated web-based calculator developed to evaluate and quantify public health impacts. It computes Disability-Adjusted Life Years (DALY) based on Years of Life Lost (YLL) and Years Lived with Disability (YLD) to guide evidence-based epidemic policy decisions.
Non-Health GDP Loss Estimator
An advanced macroeconomic econometric simulator. This tool allows researchers and economists to evaluate, simulate, and project sectoral non-health Gross Domestic Product (GDP) losses resulting from workforce morbidity, mortality, and associated macroeconomic pandemic shockwaves.
Self-Harm Prevalence & Economic Burden Calculator
An interactive forecasting tool to evaluate age-standardised self-harm prevalence rates and estimate direct and indirect economic burdens in India (2021–2035). Implements a mathematical cohort model weighting DALYs by productivity coefficients.
Cancer Prevalence & Economic Burden Calculator
An interactive forecasting dashboard to model age-standardised prevalence rates and project the direct and indirect macroeconomic burden of major cancers in India (2021–2035). Employs cohort-based human capital valuation methodologies.
Low Back Pain Prevalence & Economic Burden Calculator
An interactive forecasting tool to evaluate age-standardised prevalence rates and project the direct and indirect macroeconomic burden of Low Back Pain (LBP) in India (2021–2035). Implements a cohort-based human capital methodology.
Oral Conditions Prevalence & Economic Burden Calculator
An interactive forecasting tool to evaluate age-standardised prevalence rates and project direct and indirect macroeconomic burdens of major oral diseases (caries, periodontal disease, edentulism) in India (2021–2035). Implements a cohort-based human capital valuation framework.
23 Cancers Mortality & Economic Burden Calculator
An interactive forecasting platform to project Age-Standardised Mortality Rates (ASMR) and premature death macroeconomic burdens across 23 distinct cancer types in India (2020–2035) utilizing Auto-ARIMA models.
ERP & Operations Dashboards 3 tools
Hospital Scheduler Application
An interactive web-based scheduling application engineered to optimize hospital workforce and shift allocations. It provides intuitive tools to balance healthcare capacity with patient demands through systematic operations management techniques.
OM PGPM Planning Dashboard
A sophisticated operations simulation and capacity modeling dashboard. It facilitates dynamic workflow mapping, scheduling coordination, bottleneck detection, and queueing-theory allocations for corporate supply chain processes. Designed as an active learning module for strategic operations analysis.
ERPSim Learning Dashboard
An interactive ERP simulation and enterprise systems learning platform. It facilitates hands-on active learning of business process integration, real-time data analysis, workflow synchronization, and collaborative operational decision-making in a simulated corporate environment.
Career
Roles across industry, public-sector programmes and academia, with the responsibilities behind each. Most recent first.
